Tripadvisor
List Page Copy
Adding optimized content to list pages provided context and boosted page rank. The result: A 4% lift in list-page traffic and a matching 4% boost of revenue.
Weekender Longform Newsletter
A new-to-market newsletter for Tripadvisor with an open rate of 50%+.
Point-of-Interest Page Copy
Top-of-page About blurbs add context, boost page rank, and drive booking of popular tours, experiences, and events of top pages.
Know-Before-You-Go Event Copy
Adding key info built consumer confidence. Copy was also optimized for keyword visibility, increasing our appearance on Google and AI result pages. A/B testing showed a 6% lift in traffic.
The Ticket Newsletter
Email built with top-of-funnel content driving bookings and engagement.